Bren's foray into the furniture and interiors market began in 2006, with the aim of delivering to Indian homes high quality, well-designed furniture at great value. The global development of modular furniture and the appeal of the growing Indian market presented a special opportunity for pioneering German furniture maker Nolte and Bren.
The Nolte-Bren strategic partnership has emerged as a key force in the Indian furniture market today. It has spawned development in eCommerce and the mid-segment market touching homeowners and designers across the country. What began as a modest vision, has evolved into one of the largest premium furniture retail chains in India.
In 2006, Bren launched Nolte - Germany"s largest producer of premium kitchens and bedrooms, in India. Founded in 1923, Nolte is today a leader in modular concepts, producing over 850 customized kitchens and 3000 meters of wardrobes every day. Bren is the exclusive partner for all Nolte products and brands in India, under the Bren-owned Home Studio India Pvt Ltd. Nolte, is today present in swanky, exclusive stores in 20 cities across India and is one of the top brands in imported modular kitchens in the country. The division is headquartered in Bangalore, at the flagship store, has over 50 employees, comprising designers, a business development team, technical specialists, installers, and a sales team.
Home Studio stores and homestudio.com is a synergy of on-the-ground retail and eCommerce, offering modular furniture for the entire house. Positioned in the mid-market, the brand is meant for the new age urban family, offering high-quality furniture for everyone. The first store, located in Bangalore, offers Nolte"s mid-range brand Express, apart from Bren"s very own brand - Deline. All products are designed and made in Germany.
All products are also available online at homestudio.com and offers advice on the best solution for interiors.
Founded in 1969, Febal Casa is a revered brand of the Colombini Group, based in San Marino, Italy. Febal Casa is driven by creating trends and focuses on critical design, the result of collaborations with renowned designers such as Giugiaro Architettura.
The portfolio comprises bedrooms, living rooms, and dining, with cabinetry design at the heart of the business. The first Febal Casa store, located in Bangalore, presents the range in true Italian style.
Deline is a brand conceived and owned by Bren. The Deline product range includes kitchens and wardrobes, all made in Germany, at the state of the art factories, and designed with the specific needs of the Indian market.
The Deline brand is positioned for the mid-market, offering premium quality and design at a great value. The aim is to offer the youthful urban Indian family a lifestyle that is defined by convenience, style, and lasting quality.